The Service Program
Increasing sales and profits for the pool service professional has never been easier with the Service Program. Designed for the service and maintenance side of the industry, the program promotes consumer awareness and assists dealers in generating new business and increasing sales
to existing customers.
Program dealers are listed as service providers on SwimmingPool.com and gain the immediate benefit
of a nationwide advertising campaign (fleet graphics, billboards and television) for SwimmingPool.com.
A wide range of marketing materials – from door hangers and websites to apparel – are available to dealer participants, as well as training seminars and workbooks concerning topics from customer service to growing a service business.
The Retail Program
Get the edge on the competition as part of the Retail Program. Designed to assist retailers in driving customers to their businesses, the program features high-impact marketing materials combined with quality products and professional marketing support.
Marketing options available through the program include: website hosting, dealer links on SwimmingPool.com and an authorized dealer kit that contains a wide range of point-of-purchase materials for merchandising. Other options such as direct mail, enhanced websites, additional
signage and branded apparel are also available.
The Builder Program
Our professional Builder Program combines the lead-generating power of SwimmingPool.com with a wide range of professionally designed marketing tools to assist all types of pool builders in growing their businesses.
As the No. 1 internet stop for swimming pool enthusiasts, SwimmingPool.com has access to millions
of consumers – an endless pool of potential customers for the pool builder who joins the Builder Program. Through SwimmingPool.com’s unique Build-A-Pool application, homeowners can build their one-of-a-kind dream pool and submit a quote request to an active program member based on zip code.
Thanks to a multi-million dollar nationwide media blitz directing consumers to SwimmingPool.com, builders are being fed leads at a rate of a national average of over 1,600 per week (during peak season).
The program also features professionally printed materials and website hosting, as well as a second tier of optional marketing tools – from enhanced websites and additional zip codes to CD business cards.
With a proven track record for propelling sales and increasing business, the Builder Program is an exceptional value and one of the most powerful marketing programs in the industry.
The Above Ground Program
Connecting consumers with qualified above ground pool dealers is the ultimate goal of the Above Ground Program. Participating dealers are given access to a well-rounded marketing campaign for promoting their products while reaping the benefits of placement on the lead-generating website, SwimmingPool.com.
Every component of the Above Ground Program is designed to grow the dealers’ businesses and increase traffic to their stores. Through SwimmingPool.com’s unique Build-A-Pool program, consumers can create their ideal pool and submit a quote request to program participants located within their area. Program participants are also provided a wide range of marketing materials to help promote their products, including an authorized dealer kit that contains reference manuals, professionally printed materials, sell sheets and point-of-purchase signage.
The Chemical Program
Our Chemical Program pairs an extensive line of top-quality pool care products with visually appealing and informative marketing materials, such as display racks, advertising, pool care guides and store signage – all designed to bring consumers to our program dealers' stores. Active participants in the program are also featured on SwimmingPool.com and one of our chemical brand websites, providing yet another venue to help grow their business.
The Spa Program
The Spa Program combines professionally designed marketing materials with the proven power of the internet to give spa dealers a stellar support system that will have consumers beating a path to their door.
The goal of the program is to direct consumers to a qualified spa professional. With the zip-code powered dealer locator on SwimmingPool.com, participating dealers are top-of-mind for potential customers in the area.
Program participants receive an authorized dealer kit with samples and signage, as well as a
company listing on the SwimmingPool.com and the spa brand websites. Additional promotional
items such as apparel, point of purchase materials and advertising are also available as options for members.
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